How Can PPC Help
My Practice Grow
The digital marketing landscape is a competitive space. While you can grow your practice online organically, it may take time to get the results you want.
Pay-per-click or PPC is a paid marketing strategy that can shorten the waiting time.
Paid ads can be found anywhere online, from search engine results to social media platforms like Facebook. As a result, it can improve people’s awareness of your brand and practice. Most importantly, you will only need to pay for each impression the paid ads generate.
At the core of every medical PPC strategy is an effective paid ad. It should contain your practice’s branding, its key message, and the target keywords. Moreover, it should be supported by a landing page, which loads when users click the paid ad. This can be your practice’s website or a dedicated webpage.
Through paid ads, you can advertise new and existing services and reach new clients. PPC is the ideal complement to your practice’s organic marketing strategy. Together, these two lead generation methods will help you grow your healthcare practice.
your SEO strategy
- Market research
- Competitor analysis
- Keyword research
Let us create the backbone of your healthcare PPC campaign. First, we will conduct a thorough audit of your medical website to identify its strengths and weaknesses. Second, we will take a look at the market and identify what your competitors are doing. Third, we will identify key terms and phrases that will help you reach your target audience and establish medical authority.
After we have identified the key points of your medical PPC campaign, it is time to implement it. Keywords and phrases will be structured, organized, and added to your ads and landing pages. We will track and monitor the performance of these ads through tools like Hubspot, Google Analytics, and Google Ads.
- Ad creation
- Landing page development account setup
- Tracking installation
- A/B testing
- Campaign monitoring
- Performance report
Once we have implemented the PPC campaign for your medical website, we will continuously monitor its performance to gauge its overall effectiveness. We will identify key points that we can improve, as well as other factors we can let go for better healthcare lead generation. We will do this by frequent data analysis and tracing traffic behavior.
Analyzing performance metrics allows our PPC experts to identify areas for improvement. This may include changing target keywords or ad groups and tweaking campaign settings. With your approval, we will implement the necessary changes to your medical PPC campaign. We will once again monitor its performance and finetune it to get your desired results.
- Analysis and feedback (Campaign and landing page)
- Campaign optimization
PPC works because of the level of control you have as the advertiser. You can target specific markets and craft your ad campaign to cater to your target audience. At the same time, PPC minimizes your ad spend in groups, key terms, or markets you don’t want to target.
Yes, they do. In fact, paid ads get 64.6% of clicks for high commercial intent keyword searches according to a 2020 research by Wordstream.
The average cost-per-click (CPC) for your paid ads depend on two factors: the ad rank of your competitor and your quality score. The ad rank is the position of an ad in the search results page, while your quality score is the value search engines give your ad based on its clickthrough rate. To compute what you will be paying, use this formula: (ad rank/quality score) + 0.01.
It takes an average of three months to see good results and as long as nine months to get the best possible results from your PPC campaign. To help you achieve that, our PPC packages run a minimum length of four months.