Amplify Your Growth
The internet is where your patients go to find answers and solutions to their healthcare concerns. With our search engine optimization expertise, we make sure they find you fast.
You work long and hard to be among the best in your field and to provide the highest quality services to your patients. But if you have zero or little visibility on the internet, you will have a difficult time reaching out to your target clientele and spreading word about your practice.
As medical SEO experts, we use proven and innovative tools and techniques to optimize your website and push it to the top of search engine results pages.
Our medical SEO services are at the forefront of our digital marketing strategy. We research, strategize, and execute SEO campaigns tailored to your unique needs, specialty, location, and circumstances.
And we don't stop there. Sustainability is our long-term goal. Through a combination of the right branding, digital marketing campaigns, updated relevant content, and other data-driven strategies, we will make sure your digital footprint is firmly stamped no matter the direction your market takes.
- Initial site audit
- Competitor research
- Keyword research
- Local search setup
- Analytics and reports setup
The first step is to establish the groundwork for the SEO strategies to adopt for your medical practice. We do an initial audit of your website and conduct thorough research on your specialization, location, and demographics. We identify and analyze your competitors and their visibility on the internet. We then create a keyword list according to what would best improve your website's ranking, and set up monitoring tools to measure the performance of our strategies.
In the most technical step of our campaign, our SEO and web development teams work together to identify and incorporate the most appropriate SEO practices into your website pages. As one of the leading healthcare SEO companies, we are experts in website optimization techniques that will boost your website's ability to rank on search engines. We make sure your website is at par with Google’s various ranking factors, especially Core Web Vitals. Part of our healthcare SEO services is to provide you with backgrounders on best SEO practices.
- On-page optimization
- Site indexing and improvements
- Monthly reports
- Long-form content structure
- Blogging content plan
- Short and long form content
Our SEO team works with our content writers to execute our strategy, including incorporating keywords and creating content that matches our SEO objectives. We create relevant, high quality, and authoritative content that will boost your website’s performance when it comes to rankings, while mindfully incorporating the most effective SEO practices such as long form structures and seamless keyword integration.
In contrast to on-page SEO, off-page SEO includes techniques and practices that are done outside of your website pages to further improve your rankings on search engines. We undertake white hat SEO techniques such as backlinks, guest postings, and other link building practices to drive organic traffic to your website and improve the site’s domain authority, or its ability to rank well in search engines.
- Goal: Situation Analysis
- Description: We do an in-depth audit of your existing website and based on our analysis, we provide recommendations on how to improve your SEO.
- Best for: Clients who want to improve their search engine rankings with the latest SEO techniques for medical websites.
- Goal: Basic optimization
- Description: We establish a good SEO foundation for your website with indexing and reporting tools, competitor analysis, site improvements, and on-page optimization of your website’s main pages.
- Best for: Clients who wish to start growing their online presence through specialized SEO services for doctors.
- Goal: Local and competitive SEO
- Description: We devise and implement a carefully planned, long term SEO strategy to increase patient traffic to your website with monitored monthly performance reports
- Best for: Clients looking for more competitive SEO results and who want to track their website's performance with monthly updates.
- Goal: Local and competitive SEO
- Description: Our top-of-the-line package, we target faster SEO results with more optimized pages, images, videos, and keywords. This also comes with monthly performance monitoring reports.
- Best for: Clients looking to partner with a healthcare SEO agency in implementing aggressive SEO strategies to increase their website's competitiveness in search engine results pages.
You can expect to start seeing results within 6 to 12 months, when you should see a noticeable increase in your website traffic and resulting leads or lead conversions. However, you have to understand that SEO is an ongoing process. It takes time, and the timeframe on when you can ultimately achieve your goals depends on a number of factors.
One of these factors is the medical SEO package you sign up for. With longer term SEO, we can incorporate monthly SEO strategies and realign or adjust our efforts based on what we find on monthly performance reports.
Other factors that can affect how long it takes to see good results include your website's history including any change in domain, the intensity of competition in your local area, and your competitors' SEO efforts.
What primarily sets SEO apart from other digital marketing strategies is that SEO is a long term campaign designed to improve your rankings on search engines and organically increase traffic to your website over time. When you do a search on Google for a particular topic or service, the results you see at the top of the returns pages are most likely driven there by good SEO.
According to a 2019 research, around 23% of all website visits come from organic searches, and these visits are by people who are actually looking for the type of service or solution you provide. Additionally, a 2018 survey showed that around 46% of product searches start with a Google query.
SEO also provides good value because unlike paid ads, you don't have to pay every time someone clicks on your ads. Compared to other digital marketing strategies that aim to bring in new traffic, SEO yields better ROI and is more cost-efficient in the long run.
SEO can also be integrated with other digital marketing strategies, such as paid advertisements, email marketing, social media marketing, and video marketing.
SEO can drive quality traffic to your website by improving its rankings on search engines, therefore making it more visible to patients and clients looking for the kind of service you provide.
Statistics from Pew Research show that 66% of all internet users look for information about specific medical conditions online and 47% look for information about health professionals. This means that without the right medical SEO, your practice can lose out in this vast potential source of patients.
Whether you have just started a practice, have opened a new branch, or are a long established medical service provider in a local area, you can benefit from topnotch medical SEO services. Do a Google search for your specialty in your local area, and if you're unhappy with your ranking, then it's the perfect time to call us for a consultation.
On the other hand, if your website makes it to the top of search engine results, you may want to start a long term strategy that will keep you there for as long as possible. Keep in mind that your competitors are likely revving up their SEO campaigns to make it to the top spots, so make sure you don't get left behind.